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THE CONCEPT:
attracting users with online and offline activities, closed Latino American parties, where apart from propaganda of fun and the freedom of spirit are given a mini lessons of passion dances for participants.
The attention of users in online communication was focused on adjustment of reality and virtuality – we turned their iPhones into maraca, and with the help of web-cam it was possible to turn beach girls on without leaving your room. And it all is in the users hands – relying on his taste, the feeling of rhythm and the charm given by AXE HOT FEVER. Unique user experience, involves customer into direct communication with brand and gives a lot of positive emotions. Maraca and the hole Latino American culture becomes nearer with the help of web and Axe.
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