AXE Muchas Maracas - Iphone app

The first in Russia promo-application for Iphone due to promotion Axe Hot Fever campaign

Idea:

Axe Hot Fever is promoting as “the most hot, most hotshot, most sun’n’surf Axe ever” with exotic ingredients, made for such occasions when it’s a crime to stay in lines. Campaign is made for young men. The main idea is when you’re using this fragrance you’re letting go “the genie of sexual fever” and easily spark any girl. And girls will respond by dancing samba to the Latin American musical instrument – maraca. The application design is completely in style with the whole Axe campaign.

Using your iPhone as maraca you can make girls move. Help them dance, catch the rhythm and watch them sparkle!

For the first month application was downloaded 80 000 times. By the end of august 2009 it was in the middle of TOP FREE GAMES and took leading positions in categories Dice and Music.

You could have downloaded application for free from App Store